RoastingStarbucks Roast™, in other words, roasting coffee with the Starbucks method is more than just roasting the beans for a certain time at a specific temperature or capturing the distinctive color of the coffee beans. It is a craft, and, more than that, a roasting philosophy underlining an intense taste experience.We roast green coffee beans to bring out its aroma, acidity, body and flavor. Each coffee is roasted to a unique taste profile to highlight these inherent flavor characteristics.Our experienced roasters and taste experts work together to decide how long each of the arabica beans derived from the coffee trees in high regions should be roasted to bring out the flavors we look for in coffee.Going through repeated roasting and taste trials, our coffee experts finally achieve the ultimate roast to unlock the flavor hidden inside these high-quality beans. At the end of this process, our coffees reach our guests with delightful aromas and flavors that appeal to all the senses.